4.2 Number of articles

We identified all articles in the period February to July 2011 that dealt with climate change policy, and compared the number of articles and the space allotted in terms of words, across the ten newspapers. The Australian had by far the most coverage of the ten newspapers with 28% of all articles. The Age and the SMH had very similar amounts (approx. 13%) followed by The Courier Mail, The Daily Telegraph and the Herald Sun. The Advertiser and The West Australian, The Mercury and the NT News had considerably less coverage than other newspapers, (See Figures 4.2.1 & 4.2.2).

This shows that outside the large population centres of Melbourne, Sydney and Brisbane, readers whose main source of news remains metropolitan newspapers received far less news and discussion about the carbon policy than readers elsewhere in Australia.

Figure 4.2.1: Number and percentage of articles about climate change policy, across 10 Australian newspapers from Feb. - Jul. 2011.
Newspaper Total no. of articles % of total number of articles
The Australian 1108 28%
The Age 511 13%
The Sydney Morning Herald 501 13%
The Courier Mail 378 10%
The Daily Telegraph 372 9%
Herald Sun 365 9%
The Advertiser 261 7%
The West Australian 189 5%
The Mercury 149 4%
The Northern Territory News 137 3%
Total 3971 100%

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Figure 4.2.2: Total word count and share of articles focusing on climate policy, across 10 Australian newspapers from Feb. - Jul. 2011.
Newspaper Word count of total articles % of word count of total articles
The Australian 761682 34%
The Age 333542 15%
The Sydney Morning Herald 311295 14%
The Daily Telegraph 187524 8%
The Courier Mail 184151 8%
Herald Sun 177108 8%
The Advertiser 109048 5%
The West Australian 85714 4%
The Mercury 67052 3%
The Northern Territory News 37383 2%
Total 2254499 100%

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